intex

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EFY News Network Wednesday, April 02, 2008: Intex Technologies (India) Ltd has forayed into an all-India retail operation. This initiative is a part of company’s business strategy for establishing direct contact with its end-users through a chain of retail outlets, which have currently been set up in selected metros and mini metros. The company has adopted the popular 'shop-in-shop' concept, and as of now, Intex has been able to position its products at 80 dedicated counters within large and small outlets like Spencer's Hyper, Big Bazaar, E-Zone, Metro Cash n Carry, Next, Tata's Croma, Jumbo Electronics, Sujata Electronics etc. These stores are spread over 22 cities across various states –- Delhi and NCR, UP, Rajasthan and Punjab in North; Maharashtra,Madhya Pradesh and Gujarat in Western India; Andhra Pradesh and Karnataka in South and West Bengal in East.Taking this concept forward, Intex intends to expand the number of outlets to about 100 during the Q1 of FY 2008-09 and also cover more B and C class towns. Target for the year is to have a total of 200 counters. With these endeavours, the company has set a target of Rs 25 crores for its retail revenue during the FY 2008-09. It expects that North will contribute 30 per cent, West 25 per cent, South 40 per cent and East 5 per cent. To achieve this target, the additional investment planned in retail vertical is about 8 crores.Shared Nidhi Markandey, business manager, retail, Intex Technologies, "It’s interesting to see the customer response for Intex products at our own counters and to get their valuable feedback. In addition to our presence in metros, we have set up a few outlets in semi-urban areas also and are pleasantly surprised to find a high degree of interest amongst the local population for the latest and most sophisticated IT hardware products."At present, more than 30 products from three business verticals -– PC, consumer electronics and peripherals -- have been made available through Intex’s retail counters. The products include desktops, notebooks, subwoofers, DVD players, headphones, MP3 players, keyboards, mouse and Web cameras. Intex's retail sales are supported through its pan-India network of 62 service centres. 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